Brand Overview

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Research i.e. dirt on and praise for Kellogg Australia Pty Ltd

Sources of scientific data referencing Sunibrite

Category Source Code Comment Rating Date  Subject
Corporate Governance :: Marketing The Parents Jury Australia Parents found Nutri-Grain advertisements to be the most unbalanced of the year, awarding Kellogg's the winner of the Smoke & Mirrors category for encouraging parents to buy the Iron Man Food for their "growing boys" who need energy and protein, despite the cereal comprising almost one third sugar. Nov. 17, 2009 Kellogg Australia
Environmental :: Packaging / Recycling Environment Victoria Kellogg's has been criticised in Environment Victoria's DUMP report 2004 for Poor design for recycling in a Package. Kellogg's cereals in 2x30g bowl packs, made from Polypropylene, with Foil and Cardboard. recycling of Polypropylene (Plastic is labelled '5') is technically possible but un-likely given it is only collected by a few Councils in Australia . Nov. 3, 2004 Kellogg Australia
Environmental :: Packaging / Recycling National Packaging Covenant Signatory Signatory to the National Packaging Covenant (mk2- began September 2005), a voluntary agreement to encourage waste minimisation. Kellogg Australia
Environmental :: Genetic Engineering 2010 True Food Guide [True Food Network - Greenpeace] Company has brands that are rated 'green' in Greenpeace True Foods Guide 2010, signifying a clear policy on excluding GE-derived ingredients, including oils derived from GE crops, and animal products from animals fed on GE crops. May 16, 2010 Kellogg Australia
* data may have been sourced from shop ethical. Primary sources have been reviewed where possible.

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